WEB USABILITY: According to MeasuringU, the average task-completion rate was 78% in 2011 https://lnkd.in/eyBpz6W ... but by 2018, it has dropped to an unimpressive 68%?https://lnkd.in/ejsQ4Qs Think about it: A third of users' tasks on websites fail! That's depressing! And embarrassing! And it's only getting worse! If users cannot do the tasks your website was built to support, everything else is irrelevant. Completion rates are for usability what bottom lines are in the accounting world. Why are task-completion rates plummeting? And what can we do about it? Add your thoughts in the comments below!
People are leaning to fancier stuff as compared to designing for humans. Users want to click a button and complete a task not see buttons and text flying everywhere
Principal UX Practitioner at UHG/ Co-Founder of DBUX
6 年I think there could be a few issues causing the drop... 1. HIPPOs - to many corporations are still letting the big wigs with no UX prowess make design decisions. 2. The UX market is becoming saturated with self-proclaimed UX/UI designers who have only taken a few courses online or at their local institutions. 3. And what I feel is the biggest culprit... NO USER RESEARCH! I'd bet my last that most corporations do an extremely shoddy job (if at all) of User Testing/Research prior to designing or coding. Probably a lot more guessing taking place now than ever with corporations cutting corners (research efforts) to keep up with each other.